“Levi’s, the renowned denim brand, has been synonymous with quality and style for generations. Whether you’re a fan of their iconic jeans or interested in their other apparel, knowing how to identify authentic Levi’s from the tag can help ensure you’re getting the real deal.”

In this article, we will guide you through the process of identifying genuine Levi’s products by examining the tag.

Step 1: Look for the Levi’s logo

Start by locating the Levi’s logo on the tag. The authentic Levi’s logo features the brand name in capital letters, usually in a bold and recognizable font. Pay attention to the positioning and quality of the logo. Counterfeit products often have poorly reproduced or altered logos.

Step 2: Check for the iconic red tab

One of the most recognizable attributes of Levi’s jeans is the small red tab attached to the back right pocket. The genuine Levi’s red tab should have the word “Levi’s” written on it in white capital letters. Make sure the stitching attaching the tab to the pocket is aligned neatly and securely.

Step 3: Examine the care instructions

Authentic Levi’s clothes always include detailed care instructions on their tags. These instructions typically provide information about washing, drying, ironing, and any specific care requirements for the garment. Counterfeit products may miss or have general care instructions.

Step 4: Verify the country of origin

Levi’s products are manufactured in various countries worldwide. Look for the “Made In…” label on the tag to identify the specific country of origin. Levi’s jeans are commonly produced in countries like the United States, Mexico, and Bangladesh. Lack of a clear country of origin or unusual locations may indicate a counterfeit item.

Step 5: Check for label consistency

Levi’s tags have consistent design elements across their products. Pay attention to the font, size, and spacing of the text on the tag. Look for any spelling errors or inconsistencies in the printing. Authentic Levi’s tags have high-quality printing with clear and precise details.

Step 6: Feel the tag and fabric

Authentic Levi’s tags are typically made from sturdy materials and are securely attached to the garment. Take note of the tag’s texture and thickness. Additionally, examine the fabric of the item itself. Levi’s jeans are well-known for their durable and high-quality denim, which should feel substantial and have a characteristic texture.


Identifying genuine Levi’s products from the tag is an important skill to ensure you’re purchasing authentic items. By paying attention to details such as the Levi’s logo, red tab, care instructions, country of origin, label consistency, and overall quality, you can confidently distinguish real Levi’s products from counterfeits.

Remember to always purchase from authorized retailers or the official Levi’s website to guarantee the authenticity of your Levi’s purchases. Happy shopping!

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Levi’s Jeans FAQ

Denim is durable cotton or cotton-blend twill textile, typically used to make jeans, jackets, and (for adorable children and highly confident adults) overalls.
The quintessential American fabric originated far from America. The earliest use of denim refers to a serge material (a twill fabric commonly used in military uniforms). Today’s all-cotton denim was first created in England and later perfected in American mills.
For denim, it’s best to wash denim as little as possible—not only to prevent shrinking and fading but also to conserve water and lessen the impact on the environment. When they’re ready for freshening up, turn jeans inside-out, wash separately in cold water and line dry, if possible.
Most of Levi's Jeans have been preshrunk, so there should be very little shrinkage if any. To minimize any shrinkage, we suggest you wash your jeans in cold water and line dry.