Gucci has launched a new digital space that allows fans to design their own virtual footwear.

Using the sneaker generator, you have the ability to implement various elements the house is known for, mixing and matching uppers, soles, and branding. Once complete, you can then add your creation to virtual avatars on platforms such as Roblox and VRChat.In addition to virtually testing sneakers, you can also take images and video of the shoes you’re trying on and share them digitally.

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci's First Virtual Sneaker
Gucci’s First Virtual Sneaker

The arrival of the Gucci Sneaker Garage, as it’s called, comes as creative director Alessandro Michele has designed the label’s first-ever digital sneaker.